IKEA Case Studies
IKEA case studies are very popular in international management classes. Here are a couple of extra resources I came across recently that can help you understand more about this company. The first is a podcast from the BBC in which reporter Peter Day interviews Anders Dahlvig, the former CEO of the company. In the interview […]
How To Be A Global Company
This post on how to be a global company is actually a link to Strategy + Business article. The article by C.K. Prahalad and Hrishi Bhattacharyya posits the theory that to be a truly global company firms must deliver on three imperatives: Customization, competencies and arbitrage. To explain their ideas they draw on the experience […]