Six sources of influence change agents can use in change management

Posted by mjmedlock on July 4, 2011 in Change management |

How can change agents influence behavior? Change agents can make use of the behavioral change model developed by Patterson, Grenny, Maxfield, McMillan and Switzler. This model identifies six sources of influence. These are personal motivation, personal ability, social motivation, social ability, structural motivation and structural ability. Effective change agents can use a combination of these […]

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Change management – How can a change agent change minds?

Posted by mjmedlock on June 29, 2011 in Change management |

A change agent in changes minds Identifying key behaviors is just the start of a change agent’s job. To get people or organizations to change the change agent needs to convince people of the need to change: she needs to get people to think differently. But here’s the big problem; people resist change. How then […]

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Change Management Finding Key Behaviors

Posted by mjmedlock on June 22, 2011 in Change management |

Find Key Behaviors To Influence Change   Much of the change management literature is about targeting and measuring critical success factors. While formal measurement systems are important, they are rarely enough to affect real change. Real change means changes in people’s behavior. To change behavior you need a set of influence tools to lead people […]


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