How To Be A Global Company

Posted by mjmedlock on August 13, 2011 in Strategy |

This post on how to be a global company is actually a link to Strategy + Business article.

The article by C.K. Prahalad and Hrishi Bhattacharyya posits the theory that to be a truly global company firms must deliver on three imperatives: Customization, competencies and arbitrage.

To explain their ideas they draw on the experience of GE Healthcare (customization), McDonald’s (competencies), and the Chinese and Indian mobile telephone industries (arbitrage).

Read their article on How Be A Truly Global Company. Do you agree with their ideas? Or is this just another idea that desperate companies will jump on for a quick fix to their problems?


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