To help you review the concept of core competence I have recorded the classroom slide with an audio commentary. There’s only one video at the moment, more to follow.
Once you have watched the first video, go onto the second video. This video gives a brief annalysis of the Amazon’s core competences. You may disagree with my analysis. That’s fine by me, as we mentioned in the first video, core competences are not so easy to identify. Enter your thoughts in the comments section.